Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization. by Olivier Blanchard. Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. | | EgoTweeting - An eBook on Ego- and Business Marketing Using Twitter by Lars Dahl. Do you get the full benefit of having an account on one of the most powerful marketing platforms? I thought that I did, but when I got the chance to deal with the marketing opportunities of Twitter in depth, I learned that It's not a walk in the park to get to Twitter Success. This eBook will teach you how to get the most out of your Twitter account. | | The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Kabani. Shama Kabani teaches you the zen of social media marketing: how to access all the benefits of social media marketing without the stress! The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. | |
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